Urwa has produced fifty commercials in the span of three years, each of her projects tailored to a unique storytelling perspective. She was born and raised in Pakistan, where she first fell in love with Cinema. She began her filmmaking journey in the feature film & music video space. Urwa specializes in narrative and is a storyteller at heart.

Her clientele includes United Airlines, Chase, Target, State Farm, Warner Bro, Paramount, Makers Mark & Haleon brands (Flonase, Voltaren, and Excedrin). She has worked alongside artists such as John Leguizamo, Icona Pop, Mishel Prada, and Elnaaz Norouzi among others. She is a recipient of 30+ awards and 50+ nominations for several short films she produced & directed. Two of her short films have been featured in and secured awards in Academy award qualifying film festivals.

Urwa resides in Los Angeles. She holds an MFA in Film Production from Columbia College Chicago and has served as a jury member at Milwaukee Film Festival 2023, Chicago Feminist Film Festival 2017, PAK-INDIA Film Series 2018 and PHX Awards 2023.

Interested in working with me on a production or script? Email me or fill out the form below to connect

Interested in Working with me on a Production or Script?